To gain a bit of context and some shortcuts to parts of the projects that may interest you, use the tags on the right.

Case Studies

Red Cross Lifeblood

Lifeblood needs to ensure that there is a steady stream of blood donors throughout the year.

My team and I needed to design an experience that helps Red Cross get more repeat donations and motivates people to donate regularly.

Project tags: user research, user interviews, research synthesis, user-centred design, service design, affinity mapping, archetypes, user journey, pivot, lessons learnt

Image sourced from the Red Cross Lifeblood website

Ceres

This project investigated the current design of the Ceres Fair Food website and investigated why a large number of users would not proceed past the checkout stage.

Project tags: user research methodology, user interviews, research synthesis,

Image sourced from Flaticon, Freepik

https://cdn-icons.flaticon.com/png/512/3275/premium/3275430.png?token=exp=1648010863~hmac=2b22022b36b6cc2c53fd3e7b24bbec0d

Ceres